ATLANTA-- Georgia State Athletics and Athletics Director Charlie Cobb are excited to announce the launch of the GSU Panthers' Exchange, a partnership with Teamworks Influencer designed to connect student-athletes with businesses for the next generation of Name, Image, and Likeness (NIL) opportunities.
This free program for both student-athletes and commercial enterprises features a customized portal that facilitates communication and transactions related to NIL opportunities. Once registered, businesses can access a database of Panther student-athletes, which can be searched using various criteria. They can message athletes directly or request their contact information. Influencer and Georgia State athletics will not participate in any NIL negotiations.
Within the Influencer app, student-athletes will discover a range of opportunities from third parties, including autographs, social media promotions, endorsements and conducting camps or clinics, as well as personal appearances and charitable support.
When an NIL agreement is finalized between a registered business and a student-athlete, the Panthers Exchange will streamline the transaction, ensuring direct payment to the athlete while automating disclosure to the GSU Compliance Office. Georgia State and INFLCR will not engage in the negotiation process, and all transactions will be compiled into a single 1099 form at year's end for simplified tax reporting for both businesses and student-athletes.
Georgia State has strategically partnered with Teamworks Influencer, recognized as a national leader in athlete brand-building, NIL opportunity creation, and content management. The Influencer platform serves over 3,500 collegiate and professional sports teams and has more than 70,000 active athlete users.
All GSU athletes will have access to Influencer's content delivery system, enabling them to easily access media, photography, videos, and other content to enhance their online presence. The system also provides valuable analytics to help student-athletes gauge audience engagement.
Moreover, Georgia State will leverage this data to analyze factors influencing attendance, recruiting, fan engagement, fundraising, and other critical strategic objectives.
For more information about Influencer Exchange, or to connect with a current student athelte, visit https://app.inflcr.com/exchange/georgia-state-university
About Teamworks Influencer
Teamworks Influencer, available on Teamworks' Operating System for Sports™, is the leading athlete brand-building and NIL business management app for over 270 elite collegiate and professional sports organizations. The Influencer athlete app educates student-athletes, coaches, and staff for the NIL era in a safe and compliant environment, all powered by best-in-class content delivery for student-athletes to access and share content to their social media channels. The Influencer platform also includes the impactful Influencer Exchange. Schools can direct businesses, collectives, and fans seeking to find, communicate with, pay, and report NIL transactions with student-athletes in this school-customized NIL exchange. The Influencer Local Exchange maximizes the student-athlete wallet share while streamlining compliance and tax reporting responsibilities. To learn more about the Influencer Exchange, please visit teamworks.com/influencer.
